McMillan Law Group

Services Provided: SEO, PPC (Adwords & Facebook), Lead Generation Consulting, CRO, Digital Marketing Consultancy

Law Firm in USA

The Problem

McMillan Law Group needed to increase its lead generation and client acquisition. They sought our expertise in SEO, PPC, Website Design, and Social Media Marketing to address these challenges.

Our Solution

We undertook a comprehensive digital marketing strategy, which included:

Website Redesign: We revamped their website to improve user experience, navigation, and visual appeal.
SEO Optimization: We optimized their website and Google My Business (GMB) listing using advanced methods. This included creating a weekly publishing schedule for SEO content on their blog and building topical clusters and silo pages.
- Implemented regular guest posting and aggressive link building strategies.
- Built citations to enhance local SEO efforts.
- Optimized GMB and conducted Maps Marketing to improve local search visibility.
PPC Campaigns: We managed PPC campaigns on Google AdWords and Facebook to supplement lead generation.
Social Media Marketing: We enhanced their social media presence to engage with their audience and attract potential clients.

The project has been ongoing for over 5 years, with continuous improvements and advanced SEO strategies tailored specifically for law firms.

Results Achieved

Our comprehensive digital marketing strategy yielded significant results:

Increased Lead Flow: The regular inflow of new leads and clients increased by 5 times their original lead flow.
Boosted Organic Traffic: Organic traffic to their website grew tenfold, demonstrating the effectiveness of our SEO efforts.
High ROI from SEO: While PPC campaigns brought in some leads, SEO proved to have a much higher ROI, providing sustained lead generation.
Client Satisfaction: The client has been extremely satisfied with the results, leading them to invest more in our services for continued growth.

Project Info

ClientMcMillan Law Group

Project Duration5+ years

McMillan Law Group is a consumer advocacy law firm and an experience lemon law lawyer in San Diego, representing consumers in California Lemon Law matters. Ten times named a “super lawyer” by Thompson Reuters for 2014-2023, Julian has been resolving legal issues for individual and corporate clients under his own shingle for 15 years.

SEO Services

Advanced SEO services including creating mini topical structures and content silos around client primary keywords, optimizing website content, guest posting services, link building, scholarship SEO, press releases, and many other core advanced SEO tactics done over 5 years to 20x organic traffic overall.

Website Development (Wordpress)

Upgraded entire site to latest Wordpress CMS using native WP block editor and builder, and ensuring smooth transition and flawless upgrade.

Digital Marketing Consulting

Weekly consultancy calls to discuss overall business strategy and digital marketing opportunities. Also advised and implemented on other technical Wordpress issues and advanced SEO consulting.

Raving Reviews

Vishal is a pleasure to work with, and his team at InspireMe Labs has helped me improve my Google rankings considerably. This has resulted in helping my business doing a lot better.

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Lily, Owner
InspireMe Labs consistent results continue to amaze me. Vishal is very clued into the fast evolving digital marketing industry – including SEO and PPC. He is easily accessible and amazes me with his innovative strategies and tactics to get our business more customers. Kudos to Vishal and his team… 5 stars!

DuoCirlce LLC
Brad Slavin, CEO
I recently found Vishal on an Internet Marketing forum and engaged with the InspireMe Labs team for my digital marketing needs, starting with a details website audit. Their ability to go in and examine my website and business standing was astounding. They showed me stuff that I was amazed to see, and they are implementing the strategies around their plan in the ongoing months.

Dentlion LLC
Jason Huddleston, Owner
We own a family run sports shop in London, UK. I worked with Vishal to give our online ecommerce business a facelift and get more online traffic and sales. The website was overhauled completely and built integrating some complex Woocommerce extensions. The work was fantastic and we are seeing our website traffic increasing (although slowly) over the months, through SEO, PPC, Retargeting, Press Releases, Video Marketing and Viral Giveaways efforts.

Veekay Sports - VKS.com
Vinay Bedi, Owner
I engaged with the InspireMe Labs team to for a complete redesign and update of my business website. I’ve been extremely happy with the results They have mastered every detail of a complicated project and have delivered on time and well beyond my expectations. I highly recommend InspireMe Labs if you’re looking for an excellent team that’s led by someone who knows his stuff!

RJmintz.com
Law Office of Robert J Mintz
I have engaged InspireMe Labs for SEO services for my law firm , for over 6 months now. The results are quite impressive given that my space is super competitive with cost per click bidding of over $100+ for some of the desired keywords. They have been able to move my ranks up steadily and have also given me a well designed site with optimized landing pages that are setup to convert traffic well. I highly recommend them for anyone looking for more traffic, leads and clients.

McMillan Law Group
Julian McMillan, Attorney