EDUfyre

In-house LMS Project. Advanced Wordpress Development, Cold Email Outreach, Teachable LMS Setup, CRO, Ecommerce.

www.edufyre.com

The Problem

EDUfyre.com faced the challenge of creating an advanced, user-friendly online marketplace to showcase a vast portfolio of over 250 leading instructors and their bundled deals. They needed a seamless integration with the Teachable platform for checkout and course hosting. Additionally, they required a comprehensive marketing strategy to attract instructors and learners, utilizing cold email outreach, PPC, and social media marketing.

Our Solution

To address these challenges, we implemented a multi-faceted approach:

Cold Email Outreach: We initiated a targeted cold email outreach campaign to attract and sign on over 250 instructors. This strategy helped build a diverse and extensive course portfolio.
WordPress Development: We developed a sophisticated front-end website using advanced WordPress design to effectively showcase the bundled courses. The site was integrated with the Teachable platform for a seamless checkout and LMS course hosting experience.
Marketing Strategies: Over a period of 5+ years, we employed various marketing tactics including PPC and social media campaigns to promote the platform.
Unique Approaches: Our approach included working closely with instructors to create unique bundles at unbeatable prices, thereby offering great value to the community of learners.

Results Achieved

The comprehensive strategy yielded significant results:

Community Growth: Successfully built a community of over 250 instructors and offered 2000+ premium courses.
Student Enrollment: Scaled the user base to include over 20,000 students.
Minimal Advertising Costs: Utilized unique viral marketing methods to expand the user base with minimal advertising expenditure.
Enhanced Online Presence: Improved SEO rankings and increased social media engagement, contributing to sustained growth and visibility of the platform.

Project Info

ClientEDUfyre

Project Duration5+ years

Online E-Learning Marketplace featuring courses by premium instructors and bundle deals.

Cold Email Outreach

We initiated a targeted cold email outreach campaign to attract and sign on over 250 instructors. This strategy helped build a diverse and extensive course portfolio.

Website Development (Wordpress)

We developed a sophisticated front-end website using advanced WordPress design to effectively showcase the bundled courses. The site was integrated with the Teachable platform for a seamless checkout and LMS course hosting experience.

Strategic Digital Marketing

Over a period of 5+ years, we employed various marketing tactics including PPC, Viral Marketing and social media campaigns to promote the platform.

Raving Reviews

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