The Penguin 1 and 2 updates have hit sites that have used black hat or white hat tactics.
Many quality sites that have been playing it safe and by the Google rules have been caught in the crossfire.
Some people say that all link building is essentially blackhat – because you are directly or indirectly building the links!
Unless you are indulging in true “link earnings” tactics, such as – link baits, community outreach, sponsorships, real guest post blogging, infographics etc. – everything else, by definition, can be considered as building artificial and unnatural links!
You can stay clear of a penalty if you just build your links in a specific manner.
Here’s a few things you absolutely need to do to stay clear of the Penguin spam filters.
- build links mostly on high quality, relevant sites in your niche
- build links with a steady link velocity
- stay clear of using automated tools like GSA for Tier 1 links
- make sure you have with tons of anchor link variety that looks natural. NO money keyword stuffing or repetitive use of money anchors.
Of course, it is also absolutely important that you study the top 10 competitors in your niche and see their “level” of link building activity and ensure that you do not do anything that is excessively different.
You become suspect of unnatural link building, if you do otherwise.
Specifically if you or your contracted SEO company goes crazy and builds a large number of low quality links that are built very fast using automated software bots.
However, the ugly truth is that Penguin did hit many sites that indulged in 100% pure WhiteHat activity! This update is full of controversies. By doing as other top ranking sites are doing you are only reducing your chances of being hit.
In the Penguin update – even people who played it 100% safe have been hit. We are seeing countless comments and feedback on forums and blogs of sites that were hit by the Penguin update even though they never used any Black Hat methods …and in fact built only quality links very slowly using white hat means.
So, there is understandably a lot of resentment and confusion going on in the industry currently.