In this post I am going to define what Google sees as low quality links that are “toxic”… and how, if they are detected, in “excessive amounts” in your backlink profile – they can result in getting you the famous “unnatural links” penalty or warning in your Webmaster Tools area, such as the one shown in the image below.
This is a simple case study that will evaluate an inner page of a site that was hit by the Penguin 2.0 update for just a couple of keywords – based on what was observed inside organic search data in Google Analytics.
I regularly get new clients who come to me with slapped sites and are totally panicking because they don’t know what went wrong.
Many of these clients worked with bad SEO companies low quality link builders who have not bothered to keep up to date with the Penguin updates and what Google wants to see more of moving forward.
If you suspect your site got hit by the Penguin update that just rolled out, the first thing you need to do is STOP WHINING because it won’t help you.
Today, I’m going to discuss various factors that you need to look at to ensure that you comply with the past, present and future Google Algorithm Updates – that seem to be getting rolled out with higher frequency.
Penguin 1.0 goes crazy leaving SEO forums in chaos.
If you visited online marketing forums, right after Penguin 1.0 was released – you would have seen several threads that went into pages and pages of innocent people who got slapped by the crazy Penguin.
The Penguin 1 and 2 updates have hit sites that have used black hat or white hat tactics.
Many quality sites that have been playing it safe and by the Google rules have been caught in the crossfire.
24th April 2012 has been marked as the day SEO changed forever.
On this day, Google rolled out the initial version of its Penguin update in an attempt to rampage against so called “web spam”.
Google expects us to abandon other business growth opportunities and try to spend time to figure out what needs to be fixed in our backlink profiles every time they change things around.
Penguin 2.0 was released on 22nd May 2013 and affected 2.3% of English queries.
Here are some initial observations and notes on Penguin 2.0
Below a quick classification of some link types and their quality in the post penguin-panda world. Having excessive thin directory links even if from trusted sites could damage your “trust”.