Algorithm - InspireMe Labs

Google’s June 2019 Core Algorithm Update – What You Need To Know

The June 2019 Core algorithm update was completely different than both the two previous updates – the March 2019 core algorithm update and the August 2018 algorithm update …which were both really kind of evolutionary updates of one another, and …

Neural Matching AI – One Giant Leap Towards The Holy Grail of Search

by Vishal Lamba

Neural matching is an AI-based system Google began using in 2018 primarily to understand how words are related to concepts. It’s like a super synonym system. Synonyms are words that are closely related to other words.

Read more

Google’s March 2019 Core Algorithm Update – What You Should Know

by Vishal Lamba

A quick round up of Google core algorithm update in March 2019. Learn what experts in the industry are saying and what has changed in SEO.

Read more

Penguin 4 and what it means for SEOs

by Vishal Lamba

On September 28th, Gary Illyes announced that sites that were hit by Penguin 3.0 will start seeing recoveries in their rankings with Penguin 4.0 as the links would no longer carry a negative score with them.

Read more

The Death of RankBrain? The SEOs Strike Back : Episode 1

by Vishal Lamba

Google has been tracking all our activity on its site and as we went about visiting websites… so it could secretly build its big data sets that is being fed to RankBrain to power the search algorithm.

Read more

SEO in 2016 and Beyond – Updated Google Ranking Factors

by Vishal Lamba

Google Search is moving heavily towards Artificial Intelligence and deep (machine) learning. This post covers all the ranking factors including Rank Brain.

Read more

Google Turning Up the Heat Even More with Penguin 2.1

by Vishal Lamba

Its been a couple of weeks now since Google released the Penguin 2.1 update.

Although Google has claimed that only 1% of search results have been effected, it looks like a ton of people have been burnt yet again.

A Link Building Mind Map – In A World Run by Penguins and Pandas

by Vishal Lamba

A mind map with a chock-full of link building tips in the brave new world after Penguin and Panda were released by Google.

Read more

SEO in A New World Ruled by Penguins and Pandas

by Vishal Lamba

Today, I’m going to discuss various factors that you need to look at to ensure that you comply with the past, present and future Google Algorithm Updates – that seem to be getting rolled out with higher frequency.

Negative SEO – A Myth or Reality?

by Vishal Lamba

Before the Penguin update, Google would handle links it considered to be webspam to pass down zero link juice value to the pages they linked to.

Has The Penguin Gone Crazy?

by Vishal Lamba

Penguin 1.0 goes crazy leaving SEO forums in chaos.

If you visited online marketing forums, right after Penguin 1.0 was released – you would have seen several threads that went into pages and pages of innocent people who got slapped by the crazy Penguin.

It Don’t Matter if You’re Black or White

by Vishal Lamba

The Penguin 1 and 2 updates have hit sites that have used black hat or white hat tactics.

Many quality sites that have been playing it safe and by the Google rules have been caught in the crossfire.

Google Penguin Update – The Story So Far

by Vishal Lamba

24th April 2012 has been marked as the day SEO changed forever.

On this day, Google rolled out the initial version of its Penguin update in an attempt to rampage against so called “web spam”.

Brace Thyself! The Army of Penguins is Here

by Vishal Lamba

Google expects us to abandon other business growth opportunities and try to spend time to figure out what needs to be fixed in our backlink profiles every time they change things around.

Penguin 2.0 Update – Initial Observations and Notes

by Vishal Lamba

Penguin 2.0 was released on 22^nd May 2013 and affected 2.3% of English queries.

Here are some initial observations and notes on Penguin 2.0