I wrote about the topic of silo seo as a massive guide in an earlier post called “Silo for SEO Guide – How To Build The Perfect Website SEO Silo Structures“.
That post was a comprehensive guide on how to build your site using properly structured physical and virtual silos for regular sites and also ecommerce sites. Do read it, if you missed it as it is a good starting point and overview for this one (if you are a beginner and are new to the world of “silos”).
In today’s post I will tell you the exact method that the SEO Pros use to build out their silos around a specific set of primary and secondary keywords that they target to get top rankings.
This method is used by the SEO pros – and is a secret SEO method that is cleverly used to build a ton of internal link juice – that automatically gathers and passes a ton of keyword link juice internally for the entire silo structure and all its network pages.
You can use this method very effectively for ecommerce seo while building out silos that collect juice at the parent page and then passes it down to specific target product page that you want to rank.
Then, when these Silo pages are “powered up” with external backlinks, they start to rank very easily as if by magic… as the juice flows optimally across all the pages in the silo structure!
Here’s how its done…
Step 1 – Identify your primary keyword
You need to pick the primary keyword in the group that you wish to rank for. In this example we will use “buy bitcoin online” as our primary keyword. You will need to do proper research and gather your secondary keywords as well.
Your primary keyword will be the main keyword you want to rank. You will build out your main “parent page” around this single topic and optimize it perfectly using all the on-page SEO tips I have shown in the past and on how to do an seo audit.
Step 2 – Do a Google search for your primary keyword to uncover Google Suggested Related Keywords
Go ahead and do a Google search for your primary keyword. Use the free KeywordsEverywhere.com tool and make sure its active when you do the search. You will need the data it displays.
Scroll down the bottom of page 1 of search results and you will notice the “searches related” section block, as below (you will see some numbers data added next to each suggestion by Google. This data has been added by the KeywordsEverywhere extension, and is very handy for us to choose the silo structure supporting pages priorities and word volumes for each page that we go on to make as below.
Cut and paste this data. This data will be used for your supporting page structures, in the next steps.
Step 3 – Collate the data and prepare a spreadsheet with it
Take the Google related keywords data and prepare a spreadsheet. This data is important.
As you can see in this example I have created the following table.
You will be using these Google search related keywords data to…
(A) Build out the content on your parent page. You will use these keywords as part of sub-headings within the content of this parent page. Use them exactly as they are plus some descriptive words that talk about the sub-section.
(B) Create your child pages – which are essentially your supporting content pages for each of these keywords. Each of these will be optimized for each keyword, and the slugs as above will be used for their locations. The titles should have the keyword plus some other words – and written naturally.
The number of words each of the articles will eventually contain is also indicated and its just a function of how related the keyword is to my primary and how popular the keyword is. You will also notice that I marked some keywords as zero words for articles as I am not interested in ranking for those keywords.
You will need to optimize each supporting child page for the keyword.
Step 4 – Make Your Content Writing Plan
As a next step you need to write out your content for each of the topics as in the spreadsheet.
Step 5 – Identify one Main Child Page
You need to identify one main child page that will basically be your main secondary keyword. You can choose this based on what other keyword you think is the second most related and has good popularity.
In our example – I will choose “buy bitcoins with credit card” as its highly related and it is something people doing this search will want more information on.
I could go ahead and write a 1200 word article instead of 800 as shown, because this is the primary child page and I would like to give it more prominence that the other 800 word choices.
Step 6 – Publish Your Page and SILO structure them as below
Go ahead and create and publish your pages and interlink them as shown below. This is the correct way to structure them so the link juice flows properly internally for maximum power and when you build backlinks to your child pages and parent page.
Key Elements While Building Your Structure
- You need to keep in mind that the linking is happening “contextually“… that is, the anchors are inside the main content in the pages. The links should be contextual links.
- Make sure that you use the keyword of the page you are pointing to as the anchor. This is also very important. Don’t mix up and use incorrect keywords. your anchors must be what keyword you want to rank the page you are point to. If you are creating a larger structure you could rotate and use other similar keywords or secondary keywords 50% of the time, so you caste a wider net. But, for smaller Silos this is not required.
- Drop one link from the parent page to the primary child. The parent page only links to ONE child. This is done to make sure the juice flows properly into the supporting pages.
- Then interlink each child page once with one another (as much as you can). Not just one page to another as shown in illustration, but every page to one another. This clusters them all together in one content cloud. This will help Google associate all content on these pages as all being related with similar content.
- Each child page is also to link up to the parent page once (with the parent page keyword).
Step 7 – Build External Backlinks
Now you need to build external links to your parent page and the supporting child pages. Make sure you build slowly and cover all the supporting child pages.
Your link juice will flow from supporting child pages up to the parent page and get “sculpted” with the anchor you use in the child pages to link up to the parent page – and the parent page will rank for that faster!
When you build your silo this way, you will notice that the parent page will also start to rank for the other keywords in the Google suggested related keywords group.
You are sculpting the link juice for those target keywords – in the supporting pages by linking up to the parent page with the keywords as the anchor-text links!
You can apply this for local SEO as well, but for that you will need to use a mixture of local events information, descriptions, maps and driving directions. If you have your own PBN – then you can channel the link juice down from them to your child pages. What is PBN? PBN is the short form of Private Blog Network.
Do this right and it will crush your competitors rankings almost overnight!
I will be extending this method with a new system that uses the “other people also searched for” unit that shows up so often in Google searches nowadays. While the basic method above has done wonders for a really difficult project with $50+ CPC – I am curious to extend this method by a new extension method that I think should work really well and give further boosts to other keywords within the groups or for the parent page.
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