Category Archives for "SEO"

Nov 21

How Google Conned The World of SEOs

By Vishal Lamba | SEO

RankBrain + Penguin + The Disavow Tool = Google.CON On Friday 23rd September 2016 Google officially announced that Penguin 4.0 was being rolled out and with that the Penguin Algorithm had now been integrated into their core algorithm. It took them a longtime and everyone in the SEO industry kept waiting for this to happen. Why […]

Read Full Post
Nov 21

Penguin 4 and what it means for SEOs

By Vishal Lamba | SEO

  On September 28th, Gary Illyes announced that sites that were hit by Penguin 3.0 will start seeing recoveries in their rankings with Penguin 4.0 as the links would no longer carry a negative score with them. The links would just be devalued. This could potentially result in a jump if you had healthy links […]

Read Full Post
Apr 26

SEO in 2016 and Beyond – Updated Google Ranking Factors

By Vishal Lamba | SEO

Google Search is moving heavily towards Artificial Intelligence and deep (machine) learning. We can see this happening specifically for  – (a) “never before seen querries”… that are basically querries for which Google needs to understand search intent. and (b) to rank pages that have no backlinks to them There is no other way that Google could […]

Read Full Post
Oct 18

Google Turning Up the Heat Even More with Penguin 2.1

By Vishal Lamba | SEO

Its been a couple of weeks now since Google released the Penguin 2.1 update. Although Google has claimed that only 1% of search results have been effected, it looks like a ton of people have been burnt yet again. After reading up a few related blog posts and forums where real people have shared real data, here’s the kind of links Google has now started targeting with Penguin 2.1

Read Full Post
Aug 08

Google Takes Aim At Press Releases

By Vishal Lamba | SEO

Google has now updated its Link Schemes documents in the guidelines saying that it now considers optimized links inside content distributed across other sites as in Articles or Press Releases to be unnatural. This line from the Google Webmaster Guidelines, specifies the point… Links with optimized anchor text in articles or press releases distributed on […]

Read Full Post