All Posts by Vishal Lamba

Google has now updated its Link Schemes documents in the guidelines saying that it now considers optimized links inside content distributed across other sites as in Articles or Press Releases to be unnatural. This line from the Google Webmaster Guidelines, specifies the point… Links with optimized anchor text in articles or press releases distributed on […]

It appears that as of August 2013, Google is now going to target websites that are indulging in mass guest posts – IF the posts and/or the sites being posted to are of low quality and are not adding much value to readers. There is now clear evidence that Google wants you to NoFollow your […]

Before, we look at things in detail, here is a brief look at what goes into a typical link clean up process. Below is a detailed flowchart of the entire link clean up process…

If your site got hit, you might want to look at the blueprint below to understand what lies ahead for you if you want to get your site back into the Google index. This is not going to be easy, but this is a good start. Click on the image to zoom in… You can […]

Here’s an high level overview of the link clean up and removal process… Do You have access to Automated Link Analysis Tools like Detox, LinkRisk, Cognitive SEO etc? IF YES… Download Your Backlink Profile with the prelimnary link rating, inspection data and email contacts – all already provided by these tools. Start the email communication […]

In this post I am going to define what Google sees as low quality links that are “toxic”… and how, if they are detected, in “excessive amounts” in your backlink profile – they can result in getting you the famous “unnatural links” penalty or warning in your Webmaster Tools area, such as the one shown […]

This case study does not describe how to figure out which specific Algorithm Update and Penalty the site being analyzed has been hit by. I will cover that topic in detail in a later post where I will show you exactly how to use Google Analytics and freely available data to determine which penalty your […]

I regularly get new clients who come to me with slapped sites and are totally panicking because they don’t know what went wrong. Many of these clients worked with bad SEO companies low quality link builders who have not bothered to keep up to date with the Penguin updates and what Google wants to see […]

If you suspect your site got hit by the Penguin update that just rolled out, the first thing you need to do is STOP WHINING because it won’t help you. Stopped? OK 🙂 Now calm down, take a deep breath and examine your “anchor link” over-optimization (Penguin is mostly about the anchor links pointing back […]

Today, I’m going to discuss various factors that you need to look at to ensure that you comply with the past, present and future Google Algorithm Updates – that seem to be getting rolled out with higher frequency. Understanding what Google wants currently will ensure that your site remains protected from the current updates and […]

Before the Penguin update Google would handle links it considered to be webspam to pass down zero link juice value to the pages they linked to. This meant, you could go about in building a large amount of low quality links to your page for under $10 – with absolutely no risk. If it worked […]

Penguin 1.0 goes crazy leaving SEO forums in chaos. If you visited online marketing forums, right after Penguin 1.0 was released – you would have seen several threads that went into pages and pages of innocent people who got slapped by the crazy Penguin. You will see that the Penguin has hit countless of innocent […]

The Penguin 1 and 2 updates have hit sites that have used black hat or white hat tactics. Many quality sites that have been playing it safe and by the Google rules have been caught in the crossfire. Some people say that all link building is essentially blackhat – because you are directly or indirectly […]

24th April 2012 has been marked as the day SEO changed forever. On this day, Google rolled out the initial version of its Penguin update in an attempt to rampage against so called “web spam”. Google primarily wanted to target pages that appeared high up in their SERPs that were building excessive backlinks in an […]

Google expects us to abandon other business growth opportunities and try to spend time to figure out what needs to be fixed in our backlink profiles every time they change things around. We’re expected to troll the forums and decipher their “changing SEO puzzle” and find out what really is happening with each update they […]