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Before, we look at things in detail, here is a brief look at what goes into a typical link clean up process…
Read Blog PostA Birds Eye View of the Link Inspection and Classification Process
Vishal Lamba
The Unofficial Google Recovery Process Blueprint
If your site got hit, you might want to look at the blueprint below to understand what lies ahead for you if you want to get your site back into the Google index. This is not going to be easy, but this is a good start.
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Link Clean Up and Removal Process Overview
Here’s an high level overview of the link clean up and removal process.
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Low Quality Toxic Links that could Trigger an “Unnatural Links” Penalty
In this post I am going to define what Google sees as low quality links that are “toxic”… and how, if they are detected, in “excessive amounts” in your backlink profile – they can result in getting you the famous “unnatural links” penalty or warning in your Webmaster Tools area, such as the one shown in the image below.
Read Blog PostLow Quality Toxic Links that could Trigger an “Unnatural Links” Penalty
Google Penalty Evaluation & Recovery Plan – Case Study #1
This is a simple case study that will evaluate an inner page of a site that was hit by the Penguin 2.0 update for just a couple of keywords – based on what was observed inside organic search data in Google Analytics.
Read Blog PostGoogle Penalty Evaluation & Recovery Plan – Case Study #1
Anchor Link Ratios Revisited
I regularly get new clients who come to me with slapped sites and are totally panicking because they don’t know what went wrong.
Many of these clients worked with bad SEO companies low quality link builders who have not bothered to keep up to date with the Penguin updates and what Google wants to see more of moving forward.
First Things First – Fix Your Anchor Links, Baby
If you suspect your site got hit by the Penguin update that just rolled out, the first thing you need to do is STOP WHINING because it won’t help you.
Read Blog PostFirst Things First – Fix Your Anchor Links, Baby
SEO in A New World Ruled by Penguins and Pandas
Today, I’m going to discuss various factors that you need to look at to ensure that you comply with the past, present and future Google Algorithm Updates – that seem to be getting rolled out with higher frequency.
Read Blog PostSEO in A New World Ruled by Penguins and Pandas
Negative SEO – A Myth or Reality?
Before the Penguin update, Google would handle links it considered to be webspam to pass down zero link juice value to the pages they linked to.
Has The Penguin Gone Crazy?
Penguin 1.0 goes crazy leaving SEO forums in chaos.
If you visited online marketing forums, right after Penguin 1.0 was released – you would have seen several threads that went into pages and pages of innocent people who got slapped by the crazy Penguin.
It Don’t Matter if You’re Black or White
The Penguin 1 and 2 updates have hit sites that have used black hat or white hat tactics.
Many quality sites that have been playing it safe and by the Google rules have been caught in the crossfire.
Google Penguin Update – The Story So Far
24th April 2012 has been marked as the day SEO changed forever.
On this day, Google rolled out the initial version of its Penguin update in an attempt to rampage against so called “web spam”.
Brace Thyself! The Army of Penguins is Here
Google expects us to abandon other business growth opportunities and try to spend time to figure out what needs to be fixed in our backlink profiles every time they change things around.
Penguin 2.0 Update – Initial Observations and Notes
Penguin 2.0 was released on 22nd May 2013 and affected 2.3% of English queries.
Here are some initial observations and notes on Penguin 2.0
Read Blog PostPenguin 2.0 Update – Initial Observations and Notes
A Sample Reconsideration Request Message to Google
Hello Google Search Quality Team…
Read Blog PostA Sample Reconsideration Request Message to Google
Classification of the Quality of Various Backlinks
Below a quick classification of some link types and their quality in the post penguin-panda world. Having excessive thin directory links even if from trusted sites could damage your “trust”.
Read Blog PostClassification of the Quality of Various Backlinks