Detox South Florida

SEO Audit & Analysis

DetoxOfSouthFlorida provides Drug Rehabilitation medical services to patients around their area.

Project Detail

We were approached by Dr. Vikram Taragu to carry out a details on-site and off-site audit of his website and niche. The initial scope of work was well defined and the client wanted to understand exactly what was hurting their SEO and how they were doing compared to their competition.

The project was executed within a week and detailed actionable audit reports were provided to the client.

ClientDetox Of South Florida, Vikram Taragu
Project DateJan 2018

Website Audit & Analysis Case Study

We executed our detailed SEO Audit and Analysis plan step by step, as outlined in our plan below.

  • PHASE 1 – A Thorough Manual On-Page Website Audit
  • We will manually do an in-depth audit of your website, combing from page to page and looking at every technical SEO aspect. We will weed out weaknesses for you that are toxic to your rankings.
  • We will run advanced auditing tools and generate a separate set of reports from them, that we summarize – pointing out all the elements that need attention.
  • We dig deep into your Search Console to check for critical issues. We will study your current Google Analytics data to expose issues that are troubling your rankings such as high bounce rates or low SERP CTRs.
  • If you are suffering because of over-optimization issues like keyword stuffing (Penguin related) we will point out the issues that need immediate attention to you.
  • If your site has problematic content related (Panda) or structural issues that could be causing link juice leakage, we will show you exactly what’s wrong and how you can fix it.
  • We run page-speed tests and identify code and script issues that could be causing low latency that can be hurting your Google Rankings.
  • If your site is running on WordPress we get under the hood and examine any and all SEO technical issues (there are so very common when designers and inexperienced people setup sites – and often over looked).
  • All in all, we will look at over 100 factors that are stopping your site from ranking better when you go about doing your off-page SEO and link outreach.
  • PHASE 2 – Advanced Keyword Research Audit
  • In-depth Keyword Research is the foundation of all good SEO as it helps you understand what you are up against and what your potential and ROI could be.
  • We study your niche and website in detail to prepare a thorough list of keywords you could be targeting with your SEO and ranking efforts.
  • We guarantee to uncover at least 10 hidden keyword gems, that have high traffic potential and low competition in your specific niche – and for which you can easily dominate the rankings.
  • We will prepare and deliver a thorough report on Competitive Levels of each Keyword and my suggestions on what you should chase based on your current status and the competition.
  • PHASE 3 – Competitive Analysis and Audit
  • We examine the top 3 ranking competitors in your industry and prepare thorough reports on each of them.
  • We will analyze the keywords they are ranking for, what their SEO strategy is and even dive in deep and share insights into what pages they are getting traffic to.
  • You will get some amazing insights with this, which you can use to maximize your ROI by simply exceeding what the top ranking sites are doing.
  • PHASE 4 – Backlink Analysis and Audit
  • We will run an advanced tools and perform a thorough analysis of the state of your current backlinks to your site.
  • We point out what you are doing right and wrong and what you need more of (based on your niche, competition, keywords and website).
  • There could be many factors that could be causing issues that are resulting in rank freezes no matter what you try to do – such as unnatural anchor text profile, unnatural anchor ratios, unnatural link velocities, low quality links, excessive spun content on pages linking directly to you, too many baseline link deviations, and a whole lot more.
  • In the backlink audit report you will get a complete breakdown of your healthy as well as toxic links and what you need to improve things.
  • PHASE 5 – Local SEO Audit
  • If you are trying to rank for local terms in the organic listing and in the Google Snack Pack (top 3 local listings), we  will do a citation audit of your current local citations and directories to ensure every listing has proper NAP (Name Address Phone) data and is submitted to sites that are effective and not just filler sites.
  • We will check your GMB (Google My Business) listing for accuracy and I will look at your Google Maps presence.
  • We will point out to you what the competition is actually doing to rank locally, and what you need to do specifically for your site to get it into the Google Snack Pack.
  • All in all, we help you point out actionable items to help you rank your site for local keyword queries both in the snack pack AND in the organic listings – for desktop as well as mobile originated queries.
  • PHASE 6 – Social Media Audit
  • We will analyze the way you have setup your Social Media Accounts and inter-connected them.
  • We will study the frequency of activity in them as well as the authority that drives link juice from them.
  • We will look at the ability of each profile to drive power to your SEO rankings.
  • We will suggest optimal interlinking methods, and social media optimization tips that will help pass optimal link juice to your core pages.
  • PHASE 7 – Google Penalty Audit
  • We will check your site to see if it is being affected by any of the Google demoting algorithms, including Penguin, Panda, RankBrain, Pigeon (local) update.
  • We will examine your historical organic rankings and traffic drops to pin point specific problem areas and why they occurred so you can fix things.
  • We will point out SEO factors that could be borderline and on the fringe of falling into a Google Penalty, so you are careful when you engage in any future SEO services.

Impressive Results

The Audit Report was thorough and covered every aspect that goes into our 7 phase audit process.

Actionable Items

Over 20 Key Issues Identified

Immediate Ranking Boosts

InspireMe Labs
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