Before, we look at things in detail, here is a brief look at what goes into a typical link clean up process.
Below is a detailed flowchart of the entire link clean up process…
We have a detailed explanation of the process below, along with more flowcharts in our private download area. Please sign up if you want to gain access to more exclusive content.
[Please click on the image to zoom in and see a bigger picture]
If you cannot change your Anchor Text on a page that has relevant content into a generic link, brand link or raw URL link, then you have to either…
(a) create 3 or more new similar type of backlink pages without the presence of money keyword anchors for each such page that you have, or
(b) you have to mark this link as unhealthy and have it removed or disavowed.
Both these steps will ensure that the money keyword anchor will get diluted. However, if you have the resources option (a) of is more desirable, because the your link is already on a page with relevant content and can magnify your link juice if you are able to dilute your anchor keywords profile with more generic, raw and brand URLs. However, this strategy will cost you more than option (b). For example, if you have to make 3 new contextual Web2.0 pages or make 3 new guest posts on related niche blogs.
The number of new pages you have to create to dilute your money keyword anchors will depend on what your existing ratio of your anchor link profile looks like.
Healthy Link or Unhealthy Link? 8 Questions to Ask Yourself…
Evaluating if a specific page has an unhealthy / unnatural link to your website can be a tricky process and requires some insight and experience. If you mistakenly identify a healthy link as unhealthy – you could end up disavowing a perfectly good backlink that passes good link juice to your site. On the other hand, if you miss out on classifying a link as unhealthy or a whole set of links as unhealthy – Google can reject your submission.
Here are some basic questions to ask yourself while evaluating a backlink…
- Is the content around the link relevant to the page being linked to.
- Does the page provide good value to the visitor, or does it exist for the purpose of the link?
- Does the link exist on a page with “thin” content?
- Does the page exist on a domain that looks like a spam domain?
- Does the rest of the site have outbound links that are mostly money keyword anchors?
- Is this a blog comment link that is not-related to the site being linked to?
- Is the link appearing in a Sponsored Links unit that is DoFollow?
- Does the link look like it is a paid link?
We have a detailed explanation of the process above, along with more flowcharts in our private download area. Please subscribe if you want to gain access to more exclusive content.